dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …

contributing to extant theory in entrepreneurial marketing placing under scrutiny the generative moments of marketing strategies in …Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in … marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not …

The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

involvement products. According the many/ various marketing principle of high and low involvement grid, consumers have different … consumers’ vigilant behavior. Real-life marketing strategy is a sound strategy, which uses common-sense to analyze the …

improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs …