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The paper adapts a static model of television advertising into a dynamic scenario. In its original form, the model consists on a profit maximization problem of a television network working in a competitive environment. The network sells commercial time to advertisers and tries to minimize the...
Persistent link: https://www.econbiz.de/10005616585
This paper presents research on existing female leaders of co-operatives and their perceptions of differences between their leadership styles and that of men. It is an early exploration with a small empirical base. Women contemplating careers in co-ops need to see or read other female leaders in...
Persistent link: https://www.econbiz.de/10011211854
they overestimated themselves. Men, however, do not seem to be similarly shame-averse. This gender difference may be due to …
Persistent link: https://www.econbiz.de/10011274508
Accounting for within-country spatial differences is a much neglected issue in many cross-country comparisons. This paper highlights this importance in this empirical analysis of the impact of a country’s degree of social and economic globalization on female employment in 33 OECD countries,...
Persistent link: https://www.econbiz.de/10011258965
The purpose of this study was to substantiate the consumption styles of adolescents as customer. The study was executed in Karachi, Pakistan by applying consumption style inventory scale. The data covered of 1,048 respondents who are young and educated mostly students, which belong to the...
Persistent link: https://www.econbiz.de/10011259640
examines determinants of different labor force participation by gender. The empirical analysis is based on the World Values … support a gender gap with respect to accessibility to full time paid work, only young females, regardless their computer … more properly engaged in unpaid employment. The study also finds a gender gap in job search intensity. We also conclude …
Persistent link: https://www.econbiz.de/10011259735
from an un-restricted random sampling of 250 consumers using different brands every now and then in Karachi. Gender, age … (OLS model). It was found that gender does not play a significant role in the association of recall of brand symbols but … gender has an association with brand symbol recognition. For the recall of brand symbols, age plays an important and positive …
Persistent link: https://www.econbiz.de/10011259997
experiment in a “same gender pairings” setting in International Islamic University Islamabad, Pakistan. In order to test the …
Persistent link: https://www.econbiz.de/10011259998
question is how gender matters when investigating these trends. Do we find specific “gender patterns” within recent …
Persistent link: https://www.econbiz.de/10011260165
to discriminate. Economic theory is, therefore, endogenously color-blind, race-blind, gender-blind, ethnicity-blind, and …
Persistent link: https://www.econbiz.de/10011260187