A gender portrayal of children's television commercials in mainland China
Year of publication: |
2006
|
---|---|
Authors: | Wong, Krystie ; Chan, Kara |
Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 319-341
|
Subject: | Fernsehwerbung | Television advertising | Geschlecht | Gender | Werbewirkung | Advertising effects | China |
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