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Public marketing in supporting the tourist destinations

Grigorescu, Adriana; Balalia, Alina Elena - Volkswirtschaftliche Fakultät, … - 2009

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...

Persistent link: https://www.econbiz.de/10008646820

Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases

Isacsson, Annica; Alakoski, Leena; Bäck, Asta - Volkswirtschaftliche Fakultät, … - 2009

In order to create awareness & motivation among future travellers, tourism communication, should, according to our … the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to …

Persistent link: https://www.econbiz.de/10008678280

Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island

Kamenidou, Irene; Mamalis, Spyridon; Priporas, … - Volkswirtschaftliche Fakultät, … - 2009

Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...

Persistent link: https://www.econbiz.de/10008680970

An analysis of correlation between organizational citizenship behavior (OCB) and emotional intelligence (EI)

Yaghoubi, Esmaeil; Ahmadzadeh Mashinchi, Sina; … - Volkswirtschaftliche Fakultät, … - 2010

This paper examines the relationship of organizational citizenship behavior (OCB) with emotional intelligence (EI) of the followers. Organizational citizenship behavior can be defined as voluntary and spontaneous behaviors that extend beyond employees' normal job duties. In other word,...

Persistent link: https://www.econbiz.de/10011110717

The managerial culture and its impact on economic development of Kosovo

Govori, Arbiana - Volkswirtschaftliche Fakultät, … - 2013

functions that has the managerial culture within organization, helping managers to better understand and use the features of … this important organizational phenomenon. This results in strengthening and developing the organization and leads to … viewed as a macro system of what we call organization. In this context we discuss the impact of the managerial culture on …

Persistent link: https://www.econbiz.de/10011111754

Measuring and managing the impact of risk on organizations: The Case of Kosovo

Govori, Arbiana - Volkswirtschaftliche Fakultät, … - 2012

management. It is very clear that risk management brings benefits to the organization. By taking a proactive approach to risk and …

Persistent link: https://www.econbiz.de/10011260473

Systemic potential of organization

Sumcov, Victor; Filippova, Irina - Volkswirtschaftliche Fakultät, … - 2012

The essence of the potential of the system with active elements disclosed in the analysis of its subsystems in terms of realization their useful functions. Systemic potential that is expressed externally by useful function of the aggregation of resource potential (potential of elements) is...

Persistent link: https://www.econbiz.de/10011113308

L'Industrie Laitière Française: Modèles d'Entreprises et Formes de Concurrence/Coordination Inter-Firmes

Albert, Pierre; Ghassan, Hassan B.; Huiban, Jean Pierre; … - Volkswirtschaftliche Fakultät, … - 1992

different forms of organization conducting to the setting into practice of various strategies, as much in the point view of used …

Persistent link: https://www.econbiz.de/10011113498

Managerial spans, industry tasks and ICT: evidence from the U.S.

Westling, Tatu - Volkswirtschaftliche Fakultät, … - 2012

The knowledge theoretic view of organization of production postulates that ICT, tasks and hierarchies intertwine …

Persistent link: https://www.econbiz.de/10011114354

Strategic Management, Leadership and Governance of the University in Portugal

Marques, Maria da Conceição da Costa - Volkswirtschaftliche Fakultät, … - 2013

organizations are composed of people. And like any organization, they have a mission, objectives, goals, structures, roles and … this process can have on the organization and how its implementation can help to enhance their leadership role in society …

Persistent link: https://www.econbiz.de/10011114359