The moderating effect of individual and organizational factors on information technology acceptance : the case of US CVBS' Internet marketing
Dae-Young Kim
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Dae-young |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 3, p. 329-343
|
| Subject: | Tourismus | Tourism | Organisation | Organization | Tourismusmarketing | Tourism marketing | IT-gestütztes Marketing | Computer-assisted marketing | Innovationsakzeptanz | Innovation adoption | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868772