The moderating effect of individual and organizational factors on information technology acceptance : the case of US CVBS' Internet marketing
Year of publication: |
2009
|
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Authors: | Kim, Dae-young |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 3, p. 329-343
|
Subject: | Tourismus | Tourism | Organisation | Organization | Tourismusmarketing | Tourism marketing | IT-gestütztes Marketing | Computer-assisted marketing | Innovationsakzeptanz | Innovation adoption | USA | United States |
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