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Concepts of price fairness: Empirical research into the Dutch coffee market
Gielessen, R.; Graafland, J.J. - Volkswirtschaftliche Fakultät, … - 2009
This paper researches perceptions of the concept of price fairness in the Dutch coffee market. We distinguish four alternative standards of fair prices based on egalitarian, basic rights, capitalistic and libertarian approaches. We investigate which standards are guiding the perceptions of price...
Persistent link: https://www.econbiz.de/10008545989
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Consumer evaluation of brand extension: Pakistani Context
Soomro, Yasir; Abbas, Sana; Hameed, Irfan; Shakoor, Rehan - Volkswirtschaftliche Fakultät, … - 2012
Brand extension strategy, based on the idea that the built-in value of the familiar brand name is transferable to new products. The major aim of this research paper was to find out that how consumer evaluate brand Extension. Authors have used four variables to establish the relationship with the...
Persistent link: https://www.econbiz.de/10011111606
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What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities
de Burgh-Woodman, Helene; Brace-Govan, Jan - Volkswirtschaftliche Fakultät, … - 2006
This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...
Persistent link: https://www.econbiz.de/10008681019
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Branding insights: an interdisciplinary journey from perception to action
Andrei, Andreia Gabriela; Adriana, Zait - Volkswirtschaftliche Fakultät, … - 2014
Our interdisciplinary study examines the brand's perceived intentions and ability, as predictors of consumer behavior. In an attempt of answering a call for research in the branding area, we found out contradictory views, both of them based on strong arguments, including empirical results. Each...
Persistent link: https://www.econbiz.de/10011113176
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A User’s Perspective on the Database of Services Sector in Indian Economy
Rath, D.P.; Nayak, P.K.; Lakshmanan, L; Mandal, K; Raj, … - Volkswirtschaftliche Fakultät, … - 2006
Measuring the contribution of services to the Indian economy is a challenging task because it presents problems not encountered in the primary and secondary sectors. The authors discuss problems found particularly in quantifying the contribution of the banking and software sectors and suggest...
Persistent link: https://www.econbiz.de/10005835474
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Globalisation, state and disempowerment: study of farmers suicide in Warangal
Venu Menon, Sudha - Volkswirtschaftliche Fakultät, … - 2006
The ideology of globalization and its practice based on neo-liberal paradigm has played a vital role in re-arranging the architecture of global economic and political order. Central to this new economic dispensation is a shift in the role of the state, particularly in its commitment towards the...
Persistent link: https://www.econbiz.de/10005835625
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Implementing VAT in India :Implications for Federal Polity
Sharma, Chanchal Kumar - Volkswirtschaftliche Fakultät, … - 2004
Over the last few years, many attempts have been made to implement VAT in India. Initially, all states were to move to … in India seem to present numerous administrative and constitutional difficulties, including the vexed question of union …-state relations. In addition to this, implementing VAT in India in context of economic reforms has paradoxical dimensions. On one hand …
Persistent link: https://www.econbiz.de/10005835683
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The Saving-Investment Dynamics And Financial Sector Reforms in India
Ang, James - Volkswirtschaftliche Fakultät, … - 2009
relationship between the domestic saving and investment rates in India by controlling for the level of financial liberalization …
Persistent link: https://www.econbiz.de/10005835774
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Micro-finance in the India: the changing face of micro-credit Schemes
Wanchoo, Rajat - Volkswirtschaftliche Fakultät, … - 2007
Micro-Finance is emerging as a powerful instrument for poverty alleviation in the new economy. In India, micro … agricultural business development services. When compared to the wider SHG bank linkage movement in India, private MFIs have had …-Bank Financial Institutions (NBFCs). This changing face of microfinance in India appears to be positive in terms of the ability of …
Persistent link: https://www.econbiz.de/10005835867
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Economic Valuation of a Wetland in West Bengal, India
Mukherjee, Sacchidananda - Volkswirtschaftliche Fakultät, … - 2008
In the Gangetic flood plain of West Bengal, wetlands are used for multiple purposes, and have significant role in the livelihoods of the local people. Over the years, these Multiple Use Systems (MUSs) are getting converted to single use systems due to economic and social pressure from dominant...
Persistent link: https://www.econbiz.de/10005835941