Threat of a "me too" perception : a case of Café Coffee Day
Year of publication: |
2009
|
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Authors: | Agrawal, Richa |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 3, p. 251-271
|
Subject: | Produktmanagement | Product management | Markenimage | Brand image | Gastronomie | Restaurant industry | Kaffeemarkt | Coffee market | Indien | India |
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