The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to...

Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage...

City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban...

The main purpose of this article is to investigate the relation between cities’ economic development (local level) and regions’ competitiveness (regional level) in the region of Thessaly, Greece (the Larissa – Volos dipole case - study). The last fifteen years almost fifty non - local...

Place marketing represents a widely used approach in defining objectives and setting policies for promoting local development, starting with the strategic analysis of the place together with the work of the vision and the mission statements. Place marketing supporters identify local economic...

Regional, industry, innovative and knowledge-based clusters have become popular and important policy tools to boost economic development and competitiveness at regional level. The expectations of their role is still growing as it can be seen in the statements of official documents of European...

Five years ago the first theoretical works on industry clusters in regional development appeared in the Czech academic papers and conference proceedings. The research in this field, which was initiated at the Faculty of Economics at VSB-Technical University of Ostrava, was followed by other...

China’s Western Development Strategy (WDS) has been carried out since 1999 with remarkable achievements, whereby Western China also experienced a rapid and stable development during the past decade. This paper analyzes policy actions and effects of WDS. The findings indicate that Western...

The paper undertakes a detailed examination of the special economic zone programme in Poland in the field of regional and industrial policy. The programme was implemented in 1995-1997 and nowadays in Poland operate 14 special economic zones established in the purpose of acceleration economic...

This study proposes a comparative analysis at regional level, of concentration level of expenditure co-financed by the Structural Funds in the programming period 2007/13. For main types of expenditure, we evaluate by the concentration index of Herfindahl-Hirschman the level of concentration of...