The major macroeconomic changes occurred in the last years at global level represent real challenges for contemporary governments which had to rethink their public policies for getting a real impact on citizens’ behaviour. In this paper, we explore the instruments promoted by social marketing,...

The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing", organised by the Faculty of Public Administratiom of National...

The paper aims to identify the role of Universities in fostering public policies, through the promotion of social responsibility, and the implementation of social marketing initiatives. This innovative approach is particularly interesting since the literature does not cover, until now, the...

Die Standortnotwendigkeit ist Problem und Chance für Unternehmen (Standortsuche) und Standorte (Standortmarketing) gleichermaßen. Unternehmen sind dabei dem Einfluss durch die Gewichtung von Shareholder- und/oder Stakeholderinteressen unterworfen und der Wirkung harter wie weicher...

Bangladesh is a land of diverse forest-based natural attractions throughout the evergreen, semi-evergreen, and mangrove forest ecosystems. The article attempts at exploring various dimensions of ecotourism industry and critically analyzes the relationship among the stakeholders, overall...

Lobbying is a phenomenon which is already present in all political systems and it is not surprising if you consider the issue of lobbying within the formal structures of governance of financial markets and financial industry in the EU and Kosovo. However, the complex and inscrutable...