Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Year of publication: |
2010
|
---|---|
Authors: | Madill, Judith J. ; O'Reilly, Norm |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 2, p. 133-139
|
Subject: | Social Marketing | Social marketing | Sponsoring | Sponsorship | Stakeholder | Kanada | Canada |
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