In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …

of its other prices. The firm can therefore build a store-wide ‘low-price image’ by advertising just one product at a low …

This study is an attempt to interrogate the effects of deceptive advertising on consumer loyalty in telecommunication …

Advertising is commonly regarded as a strategic tool to increase demand and steal business from competitors. The … present work studies the competitive effects of advertising in a two-period game with incomplete information about the … the post-entry game is independent of the pre-entry advertising decision. Assuming that pre-entry advertising by an …

. (Signs, advertising inserts, commercial documents...) This communication has its own themes thanks to which craftsmen try to …

comparative advertising would lead to significant estimation bias. Result (iii) is consistent with recent theoretical work that …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers and …. Equilibrium prices and profit maximizing advertising levels are derived and their properties analyzed. The model generates an … inverted U-shape relationship between individual advertisement and market tightness which is robust to alternative advertising …