Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry
Year of publication: |
2010-08-10
|
---|---|
Authors: | Anderson, Simon ; Ciliberto, Federico ; Liaukonyte, Jura |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Information Content | Advertising | Comparative Advertising | Content Analysis |
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