Starzyczná, Halina; Pellešová, Pavlína - Volkswirtschaftliche Fakultät, … - 2007
CRM has noted the dizzying career in last years, though it happens, that it is often connected only with the computer … marketing conception. That is the reason too, why many managers think about CRM. We chose from made primary research the most … substantial questions, which make possible to find out, how Czech organizations understand CRM and what experiences they have with …