In today´s digital 21st century, almost all businesses face intense competition from competitors all around the globe. There are no borders and business area for the all companies is almost unlimited. As the main supports of mentioned fact are globalization and ICT´s development. Influences...

The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...

The purpose of this article is to find out if there is a necessity of doing research in business strategies due to differences between businesses in industrial and postindustrial era. Business strategies are a key factor of success. Only a company with a good strategy can beat others in hard...

Web 2.0 heralds a new era of communication with a massive increase in information supply and where news, opinion and services flow directly from user to user. Financial institutions can take advantage if they stay abreast of this development. However, any Web 2.0 presence of a financial...

At present e-business is standard alternative and its development is very fast. E-commerce is subset of e-business. E-commerce is implementation of the business transactions on the internet (internet stores, booking system, and so on). E-business and e-commerce have directly dependence on...

Radio frequency identification (RFID) is considered a technology of the future, but RFID chips have long established themselves in our everyday lives. RFID systems combine the physical world of a product with the virtual world of digital data. Projects based on RFID far transcend simply...

Established payment systems play a dominant role also in B2C e-commerce. Innovative payment systems can only be a success here if they pay attention to the particular features of e-commerce, convey the worth of their value-adding unique selling proposition and enjoy the support of established...

The article show’s problem of attracting customers, relevant for almost any type of business. Proposed using of modern Internet technologies - context advertising in search engines. This technology is interesting acquisition rate of return and the relatively inexpensive cost of use.

The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just...