The digitalisation of market relationships in the airline business: the impact and prospects of e-business
Year of publication: |
2002
|
---|---|
Authors: | Jarach, David |
Published in: |
Journal of Air Transport Management. - Elsevier, ISSN 0969-6997. - Vol. 8.2002, 2, p. 115-120
|
Publisher: |
Elsevier |
Subject: | Airline marketing | Internet marketing | e-Commerce | e-Business | Customer relationship management |
-
Online drivers of consumer purchase of website airline tickets
Escobar-Rodríguez, Tomás, (2013)
-
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn, (2013)
-
Loyalty.com : customer relationship management in the new era of Internet marketing
Newell, Frederick, (2000)
- More ...
-
Jarach, David, (2009)
-
Jarach, David, (2001)
-
Airport marketing : strategies to cope with the new millennium environment
Jarach, David, (2005)
- More ...