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Introducing Social Capital Value Add: Manifesto for New Social Network Structural Management of Corporate Value

Michael, Cayley - Volkswirtschaftliche Fakultät, … - 2008

Within the field of social capital study, concerns have been expressed that deviations from a fundamental understanding that social capital is captured from embedded resources in social networks may reduce the intellectual enterprise to a catch all fad (Lin, Cook, Burt, 1999). This paper is an...

Persistent link: https://www.econbiz.de/10005619665

What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities

de Burgh-Woodman, Helene; Brace-Govan, Jan - Volkswirtschaftliche Fakultät, … - 2006

distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality … production and concept stores. This paper investigates the manner in which brand names are apprehended by participants, what … difficulties may arise in managing brands and suggest how marketers may cultivate brand image more perceptively since the …

Persistent link: https://www.econbiz.de/10008681019

Whom to Observe?

Bøg, Martin - Volkswirtschaftliche Fakultät, … - 2006

This paper considers the problem of a decision maker who is faced with a dynamic decision problem with several alternatives, and additionally can engage in prior consultation on one of the alternatives. Information received from others is coarse. When consulting on an alternative that the...

Persistent link: https://www.econbiz.de/10005836827

Examining Entrepreneurial Potential

Bonev, Pavlin; Egbert, Henrik; Neumann, Thomas - Volkswirtschaftliche Fakultät, … - 2014

Employing public resources for promoting entrepreneurships demands careful selection of candidates who are most promising to set up a successful entrepreneurial career. This study addresses the relation between an individuals’ entrepreneurial potential, identified through personality traits,...

Persistent link: https://www.econbiz.de/10011107329

Military Service, Destination Image and Repeat Visitation on a Greek Border Island

Dermetzopoulos, Athanasios; Bonarou, Christina; … - Volkswirtschaftliche Fakultät, … - 2009

The obligatory military service for adult Greek male citizens creates a particular form of domestic “tourism”, although the members of the Armed Forces are not officially included in tourism statistics. Aim of this paper that takes as a case study the Greek border island of Samothrace in the...

Persistent link: https://www.econbiz.de/10008646759

Diderot's rule

Beck, Jonathan - Volkswirtschaftliche Fakultät, … - 2009

The odds of success in creative industries like the book, music or movie industry are often said to be particularly low. A 1763 rule by Denis Diderot, for example, says that only one out of ten published books is a commercial success. Yet, representative evidence on new-product success rates and...

Persistent link: https://www.econbiz.de/10005015583

Brand - image of recognition of entrepreneurial synergy

Udrescu, Mircea Alecsandru; Buiga, Andrei - Volkswirtschaftliche Fakultät, … - 2013

Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are … synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is … make things better than the competition. This is how social success is built up. We believe that the country brand is the …

Persistent link: https://www.econbiz.de/10011259074

“Brand” and performance in a new environment: Analysis of the law school market in Japan

Yamamura, Eiji - Volkswirtschaftliche Fakultät, … - 2010

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …

Persistent link: https://www.econbiz.de/10008611587

Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Soproni, Luminita - Volkswirtschaftliche Fakultät, … - 2006

Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this...

Persistent link: https://www.econbiz.de/10011110208

Franchise in Romanian tourism

Bunea-Bontaş, Cristina Aurora; Petre, Mihaela - Volkswirtschaftliche Fakultät, … - 2009

undertaking with that belongs to a group with well-known brand which aims to expand on national and international market. This … share a recognized brand and provide quality services might mean the difference between financial success and failure. …

Persistent link: https://www.econbiz.de/10008578254