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been evident through the studies that the mood has an inborn reflex with respect to the dressing preferences and fashion …
Persistent link: https://www.econbiz.de/10009368162
The objective of this study is to identify the different factors that impact on consumer behavior on the bases of decision making style. The sample size of this study was two hundred and fifty. Data was collected through five point Likert scale questionnaire. SPSS was used to analyze the data....
Persistent link: https://www.econbiz.de/10011111477
We study a market model in which competing firms use costly marketing devices to influence the set of alternatives … a function of the marketing devices employed by the firms. We examine the implications of this behavioral model in the … marketing devices and consumers' conversion rates. …
Persistent link: https://www.econbiz.de/10008529268
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …
Persistent link: https://www.econbiz.de/10011199843
Within the field of social capital study, concerns have been expressed that deviations from a fundamental understanding that social capital is captured from embedded resources in social networks may reduce the intellectual enterprise to a catch all fad (Lin, Cook, Burt, 1999). This paper is an...
Persistent link: https://www.econbiz.de/10005619665
involvement products. According the many/ various marketing principle of high and low involvement grid, consumers have different … consumers’ vigilant behavior. Real-life marketing strategy is a sound strategy, which uses common-sense to analyze the …
Persistent link: https://www.econbiz.de/10011258996
This paper aims to carry out an analysis of the disparities between urban and rural economic environment in Romania, which have negative effects over time for the entire country. The key imbalances between the two areas will be identified and a chronological analysis of figures obtained from the...
Persistent link: https://www.econbiz.de/10011260140
Promoting sustainable consumption and production are important aspects of sustainable development. Agenda 21, endorsed by the United Nations Conference on Economic Development (UNCED) in 1992, identified unsustainable consumption and production patterns, particularly in industrialised countries,...
Persistent link: https://www.econbiz.de/10005055500
A dematerialisation of the economy can provide a crucial contribution toward sustainable devel-opment. It can take place in the production sphere through technological change or in the con-sumption sphere through altered consumer behaviour. This paper focuses on the second case, a shift of...
Persistent link: https://www.econbiz.de/10008685579
Surveys on consumer attitudes and perceptions to sustainable consumption are very scarce in Bulgaria. The main reason for this is the limited examples of sustainable consumption which are narrowed predominantly to the purchase of goods (foodstuffs) with eco-labelling, electric devices with a...
Persistent link: https://www.econbiz.de/10011111230