Wright, Malcolm; Armstrong, J. Scott - Volkswirtschaftliche Fakultät, … - 2007
then examine citations to Estimating nonresponse bias in mail surveys, one of the most frequently cited papers from the … Journal of Marketing Research, as an exploratory study to illustrate these issues. This paper is especially useful in testing … survey research fail to cite this paper and, presumably, make inadequate adjustments for nonresponse bias. Furthermore, even …