Final goal is to indentify the notoreity of „E4U“ brand and to make the plan to promote this brand. Master thesis … comunication plan for the ecological „E4U“ brand. The plan sets the message of brand promotion, the choice of advertising in …

The goal of this diploma paper is to build the model how to choose the ways in nontraditional communications for brand … brand conception; • The benefits of social media; • The benefits of social networks, WOM, BUZZ marketing, blogs, video … social networks, citizen advertising; • Communication with mobile advertising • The process of building the brand …

The critical aim of the work is the brand recognition level based on reputation in the international company RIMESS by … providing its building model. In the first part of the work is analysed the theoretical considerations of brand-building. In the … second part of the work is carried out the investigation of Rimess brand recognition based on a reputation of quality service …

The aim of this diploma paper is to propose recommendations for the creation and development of Lithuanian Brand in the … general meaning of the brand, the purpose of the brand, positioning strategies of the brand are being analysed. In the second … creation and development of Lithuanian Brand in the global e-Marketplace are supplied. …

critical assets of the firm. Creating more and more brands, brand prtfolios became too big and too hard to manage. The only way … to solve these problems is proper brand protfolio adjustment. The aim of this paper is to give methods and techniques how … to properly adjust brand portfolios. To achieve this aim, paper was divided to three main sections. The theoretical part …