Suzuki, Toru - Wirtschaftswissenschaftliche Fakultät, … - 2012
In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make … buyers aware of products. However, the eective marketing strategy is often subtle since marketing tactics can make buyers … cautious. This paper provides a framework to analyze an eective marketing strategy to persuade an inattentive buyer in an …
