Biographical research as a methodology for understanding entrepreneurial marketing
Year of publication: |
2015
|
---|---|
Authors: | Fillis, Ian |
Published in: |
International journal of entrepreneurial behaviour & research. - Bingley : Emerald, ISSN 1355-2554, ZDB-ID 2509434-8. - Vol. 21.2015, 3, p. 429-447
|
Subject: | Methodology | Marketing | Market creation | Competencies | Entrepreneurship | Biography | Entrepreneurship approach | Marktforschung | Market research | Unternehmensgründung | Business start-up |
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