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Measuring the Impact of Nutrition Labels on Food Purchasing Decisions: A field experiment with scanner data

Berning, Joshua P.; Chouinard, Hayley; McCluskey, Jill J. - Zwick Center for Food and Resource Policy, Department … - 2009

A simple experiment is used to examine the effect of grocery store nutrition labels on the sales of microwave popcorn in the East Bay area of California. Using an incomplete demand system we estimate the impact of the nutrition labels on sales of healthy (products that merit a nutrition label)...

Persistent link: https://www.econbiz.de/10011199715

Evaluating Coordinated Effects: An application to the US beer industry

Beelitz, Frederik - Zwick Center for Food and Resource Policy, Department … - 2009

The paper brings Friedman's (1971) collusive game to data and investigates whether the merger between the fifth and fourth largest brewer (G. Heileman and Stroh) of the US beer industry in the mid 1990's had a significant impact on the incentives to collude in the industry. It does so by firstly...

Persistent link: https://www.econbiz.de/10010880408

WIC Contract Spillover Effects

Huang, Rui; Perloff, Jeffrey M. - Zwick Center for Food and Resource Policy, Department … - 2009

brand is superior, are more likely to buy it. Because the contract winner benefits from a spillover effect in the lucrative …

Persistent link: https://www.econbiz.de/10010880409

Estimating Demand for Differentiated Products: The Case of Beer in the U.S.

Rojas, Christian; Peterson, Everett - Zwick Center for Food and Resource Policy, Department … - 2005

This paper employs a nation-wide sample of supermarket scanner data to estimate a large brandlevel demand system for beer in the U.S. Unlike previous studies, this work estimates the ownand cross-advertising elasticities in addition to price elasticities. The dimensionality problem is solved...

Persistent link: https://www.econbiz.de/10010880410

The Strategic Effect of Private Label in a Vertical Bargaining Model

Tian, Li - Zwick Center for Food and Resource Policy, Department … - 2006

brand level data, pr ovides for the first time empirical evidence supporting the existence of such bargaining power by …

Persistent link: https://www.econbiz.de/10010880415

The Competitive and Welfare Effects of New Product Introduction: The Case of Crystal Pepsi

Xiao, Wei - Zwick Center for Food and Resource Policy, Department … - 2008

The introduction of new products is an important method of competition in many markets. Towards understanding its impact on competition and welfare, this paper estimates the effects of Crystal Pepsi being introduced by PepsiCo. Estimating a structural model of the soft drink market, the...

Persistent link: https://www.econbiz.de/10010880417

Optimal Brand and Generic Advertising Policies in a Dynamic Differentiated Product Oligopoly

Tchumtchoua, Sylvie; Cotterill, Ronald - Zwick Center for Food and Resource Policy, Department … - 2010

brand advertising is used to entice consumers to choose the advertised brand over competing brands. This paper empirically … investigates the optimal levels of brand and generic advertising in a dynamic differentiated product oligopoly. A nested logit … demand system incorporating brand and generic advertising goodwill stocks is specified and estimated without imposing any …

Persistent link: https://www.econbiz.de/10010914217

Is Wal-Mart Good for Competition? Evidence from Milk Prices

Cleary, Rebecca; Lopez, Rigoberto - Zwick Center for Food and Resource Policy, Department … - 2007

This article examines the impact of Wal-Mart Supercenters’ entry on incumbents’ pricing behavior and demand. Using a structural model and milk data from the Dallas/Fort Worth supermarket chains, empirical results show that an expansion of Supercenters caused incumbents to price milk...

Persistent link: https://www.econbiz.de/10010914224

The Impact of Retail Store Brands on Manufacturer Brands: A Generalization of Steiner’s Elasticity Model

Cohen, Michael; Cotterill, Ronald - Zwick Center for Food and Resource Policy, Department … - 2008

Store brands are thought to improve a retailer's position relative to leading brand manufacturers and to reduce retail … identify the pricing conduct that is implicit in Steiner's "typical industry structures". Using scanner data for brand level …

Persistent link: https://www.econbiz.de/10010914225

Variety: Consumer Choice and Optimal Diversity

Horrace, William; Huang, Rui; Perloff, Jeffrey - Zwick Center for Food and Resource Policy, Department … - 2009

Consumers choose from among the varieties of two brands and an outside good using order statistics. We analytically derive demand functions conditional on their valuations of the varieties being distributed independently uniform. Based on this theory, we estimate a threeparameter empirical...

Persistent link: https://www.econbiz.de/10010914226