Tourist mental health drives destination choice, marketing, and matching
Year of publication: |
2022
|
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Authors: | Cooper, Mary-Ann ; Buckley, Ralf |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 4, p. 786-799
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Subject: | brand | ecospirit | emotions | image | marketing | stakeholder | Psychische Krankheit | Mental disorder | Emotion | Markenführung | Brand management | Stakeholder | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image |
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