This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].

The National Data Sharing and Accessibility Policy (NDSAP) is designed so as to apply to all sharable non-sensitive data available either in digital or analog forms but generated using public funds by various Ministries / Departments /Subordinate offices / organizations / agencies of Government...

In 2004, Afghanistan pioneered a balanced scorecard (BSC) performance system to manage the delivery of primary health care services. This study examines the trends of 29 key performance indicators over a 5-year period between 2004 and 2008. Independent evaluations of performance in six domains...

Drug Policy of 1986

Modifications to Drug Policy 1986

Pharmaceutical Policy of 2002 covering issues of pricing, ,marketing, size of market, quality, production, investment, regulatory authority, monitoring, ethical issues

In the recent years a vast range of ready-made food selling companies and fast food joints have cropped up in the markets. This paper analysis the effect of marketing strategies of such companies on young children. It also suggests some methods to tackle the problem of junk-food adddiction and...