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advertising
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BMSG, Berkeley Media Studies Group
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eSocialSciences
National Bureau of Economic Research
318
Springer Fachmedien Wiesbaden
54
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
46
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
International Monetary Fund
15
Université Paris-Dauphine (Paris IX)
15
Edward Elgar Publishing
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Agricultural and Applied Economics Association - AAEA
13
EconWPA
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
World Bank
9
CESifo
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Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
NET Institute
8
Österreichische Werbewissenschaftliche Gesellschaft
8
Ekonomiska forskningsinstitutet <Stockholm>
7
Internationaler Währungsfonds
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
William Davidson Institute <Ann Arbor, Mich.>
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Zentralverband der Deutschen Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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Bundesstelle für Aussenhandelsinformation
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Centre for Industrial Economics (CIE), Økonomisk Institut
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1
Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions
Abhishek, .
;
Sahay, Arvind
-
eSocialSciences
-
2013
This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].
Persistent link: https://www.econbiz.de/10010945318
Saved in:
2
Drug Policy 1986
eSocialSciences
-
2005
Drug Policy of 1986
Persistent link: https://www.econbiz.de/10009323735
Saved in:
3
Modifications in Drug Policy 1986
eSocialSciences
-
2005
Modifications to Drug Policy 1986
Persistent link: https://www.econbiz.de/10009250151
Saved in:
4
Pharmaceutical Policy, 2002
eSocialSciences
-
2005
Pharmaceutical Policy of 2002 covering issues of pricing, ,marketing, size of market, quality, production, investment, regulatory authority, monitoring, ethical issues
Persistent link: https://www.econbiz.de/10009250530
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5
Not Just Mad Englishmen and a Dog: The Colonial Tuning of 'Music on Record', 1900-1908
Parthasarathi, Vibodh
-
eSocialSciences
-
2010
practices shaping it; the popularisation of commodities and ideas through
advertising
and the meaning accorded to this 'new …
Persistent link: https://www.econbiz.de/10008504566
Saved in:
6
Radio drug advertisement situation and regulation in Thailand
Tangcharoensathien, Viroj
;
Kittisopee, Tanattha
; …
-
eSocialSciences
-
2010
is
advertising
. Radio is the media that can easily reach a lot of people, in both urban and rural areas. Thai people … drug
advertising
via radio in Thailand. [HEFP working paper 02/05] …
Persistent link: https://www.econbiz.de/10008524078
Saved in:
7
Mirrors of Value?
Advertising
and Political Theatre in the Hegemonic Construction of Women in India
Mohan, Dia
-
eSocialSciences
-
2006
representations that make particular claims about Indian women’s value and what they value. For FAL marketing and
advertising
…
Persistent link: https://www.econbiz.de/10005528354
Saved in:
8
Fighting Junk Food Marketing to Kids
BMSG, Berkeley Media Studies Group
-
eSocialSciences
-
2010
In the recent years a vast range of ready-made food selling companies and fast food joints have cropped up in the markets. This paper analysis the effect of marketing strategies of such companies on young children. It also suggests some methods to tackle the problem of junk-food adddiction and...
Persistent link: https://www.econbiz.de/10008752776
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