You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements
Year of publication: |
2012
|
---|---|
Authors: | Garthwaite, Craig L. |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Celebrity-Werbung | Celebrity endorsement | Werbung | Advertising | Werbewirkung | Advertising effects | Spillover-Effekt | Spillover effect |
Extent: | 1 Online-Ressource (53 p) |
---|---|
Series: | NBER Working Paper ; No. w17915 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements
Garthwaite, Craig L., (2012)
-
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz, (2014)
-
Um, Nam-Hyun, (2016)
- More ...
-
The Economic Benefits of Pharmaceutical Innovations: The Case of Cox-2 Inhibitors
Garthwaite, Craig L., (2012)
-
The Doctor Might See You Now: The Supply Side Effects of Public Health Insurance Expansions
Garthwaite, Craig L., (2011)
-
The Doctor Might See You Now: The Supply Side Effects of Public Health Insurance Expansions
Garthwaite, Craig L., (2012)
- More ...