This paper analyses the determinants of growth and profit behaviour of the Chinese and Indian IT Software firms.

The ‘sexual Internet’ is clearly a social space where multiple economies – commercial, political and libidinal – intersect. It is a phenomenon that requires exploration from multiple angles: economic, psychological and discursive. This essay highlights the multiple...

Why should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms,...

Scientific authors who pay to publish their articles in an open-access publication should be congratulated for doing so. They also should be aware that they may not be getting full open access from some publications that charge for publication under the ‘‘open access’’...

The proposed study aims to identify and analyse the path to purchase for shoppers. This study will attempt to understand the impact of the major factors on the purchase behaviour of shoppers by examining purchase paths across different product categories signifying different shopping...