The Path to Purchase During Shopping

The proposed study aims to identify and analyse the path to purchase for shoppers. This study will attempt to understand the impact of the major factors on the purchase behaviour of shoppers by examining purchase paths across different product categories signifying different shopping orientations; across culturally distinct regions; and across different stages of retail evolution.

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Year of publication:	2010-02
Authors:	Sinha, Piyush Kumar ; Krishnaswamy, Gopi
Institutions:	eSocialSciences
Subject:	communication \| internet \| retailers \| fashion appeal \| shops \| buying decision \| shopping \| purchase \| shoppers \| product \| regions \| retail

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Series:	Working Papers.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Institutional Papers
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008480376