//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"11 Fallstudien von Handelsunternehmen"
~type_genre:"Case study"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
3
Germany
3
Insolvency
3
Insolvenz
3
Hypermarket
2
SB-Warenhaus
2
Business recovery
1
Crisis management
1
ESCADA AG
1
Fashion
1
Hertie-Waren-und-Kaufhaus-GmbH
1
Krisenmanagement
1
Liquidation
1
Luxury goods
1
Luxusgüter
1
Mode
1
Online retailing
1
Online-Handel
1
Organisatorischer Wandel
1
Organizational change
1
Product management
1
Produktmanagement
1
Unternehmenssanierung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Case study
Handbook
Aufsatz im Buch
3
Book section
3
Fallstudie
3
Language
All
German
3
Author
All
Diehl, J.
1
Gädeke, S.
1
Hardt, J.
1
Published in...
All
11 Fallstudien von Handelsunternehmen
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Journal of air transport management
7
Journal of fashion marketing and management
7
Cases on branding strategies and product development : successes and pitfalls
6
Premier reference source
6
Harvard business review : HBR
5
Best practice der Markenführung
4
The international journal of human resource management
4
Building corporate identity, image and reputation in the digital era
3
Consumer culture theory
3
Contributions to management science
3
Ethics in marketing : international cases and perspectives
3
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Research
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism planning & development
3
Anthropology and business
2
Brands : interdisciplinary perspectives
2
Cambridge handbooks in psychology
2
Digital and social media marketing : a results-driven approach
2
Europäische Hochschulschriften / 5
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
International journal of logistics systems and management
2
International journal of retail & distribution management
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Untemehmensportrait DWW Woolworth Deutschland GmbH & Co.KG
Gädeke, S.
-
2015
Persistent link: https://www.econbiz.de/10011372455
Saved in:
2
Untergang und digitale Wiederauferstehung der Traditionsmarke Hertie
Diehl, J.
-
2015
Persistent link: https://www.econbiz.de/10011372469
Saved in:
3
Verfehlte Produktpolitik des Managements als Grund für die Insolvenz des Modekonzerns Escada
Hardt, J.
-
2015
Persistent link: https://www.econbiz.de/10011372472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->