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The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

Gordon, Tsui Luen On; Pires, Guilherme D.; Stanton, John - In: Journal of financial services marketing : JFSM 13 (2008/09) 3, pp. 193-203

Persistent link: https://www.econbiz.de/10003802546

Driving COBRAs : the power of social media marketing

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger III, … - In: Marketing Intelligence & Planning 39 (2020) 3, pp. 361-376

Purpose: This study aims to examine the impact of social media marketing (SMM) efforts, including entertainment, customisation, interaction and trendiness via WeChat, on consumers' online brand-related activities (COBRAs) and their related outcomes, including on-going search behaviour and...

Persistent link: https://www.econbiz.de/10012279411

Driving consumer–brand engagement and co-creation by brand interactivity

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Marketing Intelligence & Planning 38 (2020) 4, pp. 523-541

Purpose: This paper investigates the impact of brand interactivity within social media on consumer–brand engagement and its related outcomes, including consumers' intention of co-creating brand value and future repurchase of the same brand. Design/methodology/approach: The theoretical...

Persistent link: https://www.econbiz.de/10012279414

Tangibility consequences for ethnic marketing strategy

Pires, Guilherme; Stanton, John; Stanton, Patricia - In: Global Business and Economics Review 6 (2004) 1, pp. 38-54

The influence of intangibility on ethnic minority consumers' choice of service providers is reflected in their use of information sources, choice criteria, motivation for switching and valuation of provider attributes. This is examined by drawing from survey responses given by members of a...

Persistent link: https://www.econbiz.de/10010669059

Book Review: Network knowledge in international business

Stanton, John - In: Global Business and Economics Review 6 (2004) 1, pp. 188-190

Network Knowledge in International Business, by Sarianna M. Lundan. Publisher: Edward Elgar, Cheltenham, 2002.

Persistent link: https://www.econbiz.de/10008538927

Factors Affecting Adoption of Quality Assurance in Australian Redmeat Industries

Kennedy, Anna; Bent, Martin J.M.; Storer, Christine; … - International Farm Management Association - IFMA - 2003

Persistent link: https://www.econbiz.de/10005503289

Book Review: Network knowledge in international business

Stanton, John - In: Global Business and Economics Review 6 (2004) 1, pp. 188-190

Network Knowledge in International Business, by Sarianna M. Lundan. Publisher: Edward Elgar, Cheltenham, 2002.

Persistent link: https://www.econbiz.de/10005747307

Book Review: Network knowledge in international business

Stanton, John - In: Global Business and Economics Review 6 (2004) 1, pp. 188-190

Network Knowledge in International Business, by Sarianna M. Lundan. Publisher: Edward Elgar, Cheltenham, 2002.

Persistent link: https://www.econbiz.de/10005818613