The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance
Tsui Luen On Gordon; Guilherme D. Pires; John Stanton
| Year of publication: |
2008
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|---|---|
| Authors: | Gordon, Tsui Luen On ; Pires, Guilherme D. ; Stanton, John |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 3, p. 193-203
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| Subject: | Finanzdienstleistung | Financial services | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003802546