A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a...

This research locates a series of risks or hazards within a framework characterized by the level of control respondents believe they have over the risks, and the level of worry the risks prompt. It does this for a set of both food and non-food risks. The means by which this is done is novel and...

We report results of an analysis of the attribution of relative responsibility across the stages of the food chain for ensuring food safety. Specifically, we identify perceptions of the share of the overall responsibility that each stage in the food chain has to ensure that the meat people cook...

Prion diseases have raised concerns in consumer’s minds about food safety associated with meat world-wide. Bovine Spongiform Encephalopathy (BSE) and Chronic Wasting Disease (CWD) both exist in Canada and consumer markets for beef, bison, elk and deer may have been affected by the diseases....