This paper develops a model of demand estimation in which consumers learn about their true preferences through consumption experiences. We develop a theoretical model of Bayesian updating, perform comparative statics over the model, and show how the theoretical model can be consistently...

We present a new Bayesian econometric speci…cation for a hypothetical Discrete Choice Experiment (DCE) incorporating respondent ranking information about attribute impor- tance. Our results indicate that a DCE debrie…ng question that asks respondents to rank the importance of attributes helps...

Choice experiments have become a widespread approach to non-market environmental valuation. Given the vast range of public opinions towards environmental management changes, it is desirable that analysis of discrete choice data accounts for the possibility of unobserved heterogeneity amongst the...