The “Locally grown” or “buy local” concept has brought tremendous impacts in many different market venues. This study focuses on finding whether there is any difference on the local definition between traditional shoppers (Kentucky food consumers) and food co-op shoppers. Particularly,...

Not only does information about food recalls play a vital role in changing the demand for implicated food products, but it also impacts the demand for close substitutes. The study aims to identify the structural change in demand for cookie dough due to the 2009 cookie dough recall of Brand1, one...

This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of 1,609 wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants...

We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the price premium of the product. We use Becker, DeGroot, and Marschak (BDM) auctions in an experimental setting to elicit consumer willingness to pay for two socially-responsible...

While federal rules require specific meat and poultry products to carry nutrition information labeling, these rules do not extend to fresh seafood products. This paper focuses on the extent to which the provision of nutrition information could impact consumer demand for seafood, with a special...

It is increasingly recognized that respondents use simple heuristics such as attribute non-attendance to make decisions in the discrete choice experiments. This paper use the latent class model to investigate different choice strategies and explore robust welfare estimates under varying...