This study explores wine expenditure driven factors for consumers in the United States by employing a four …-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of 1,609 wine consumers in …

Shuanghui, on Chinese consumers’ WTP to meat product using experimental auctions. We conducted two sets of experiments, one when … benefits Shuanghui in particular and other Chinese firms in general in terms of consumer’s willingness to pay. On the other …

Consumers prefer ecolabeled products. However, little is known about the effects of ecolabels when consumers are …

attributes are generally valued by consumers. Quality and safety are multifaceted attributes because they arise from a wide set … of methods/technologies, therefore the knowledge about consumers’ preferences for food technologies is still matter of … debate. The present paper tests whether new fresh-cut fruit and vegetables (F&V) attributes influence consumers’ choices and …

This article surveys British consumers’ preference for domestic and imported beef identified by country of origin …

implications for food consumers and producers separately. We discuss a more integrated framework that helps to gain a broader …

This paper constructs a theoretical framework of consumers’ label-choosing and self-protection behaviors when meeting … their demand for food safety. With data collected from a survey on vegetable consumers in Beijing, we employ a bivariate … promoting consumers’ label-choosing and self-protection behaviors. Self-protection, compared to label-choosing is relatively …