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~isPartOf:"4OR : a quarterly journal of operations research"
~isPartOf:"International journal of production economics"
~person:"Gou, Qinglong"
~subject:"Brand management"
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Brand management
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Suppliers' competition and manufacturer's product mix : the role of ingredient brand
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
4OR : a quarterly journal of operations research
13
(
2015
)
3
,
pp. 293-307
Persistent link: https://www.econbiz.de/10011347884
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