Suppliers' competition and manufacturer's product mix : the role of ingredient brand
Ting Zhang; Qinglong Gou; 43002
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Ting ; Gou, Qinglong ; Liang, Liang |
| Published in: |
4OR : a quarterly journal of operations research. - Berlin, Heidelberg : Springer, ZDB-ID 2127815-5. - Vol. 13.2015, 3, p. 293-307
|
| Subject: | Ingredient branding | Brand awareness | Product mix | Pricing | Supply chain | Game theory | Spieltheorie | Markenführung | Brand management | Lieferkette | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347884