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~isPartOf:"ADMAP : for decisionmakers in advertising, marketing, media, planning & research"
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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MARKETING IN RECESSION - Give consumers comfort and hope in these uncertain times - Brands are addressing recession-induced misery by trying to lift consumers' spirits with values...
Sassoon, Joseph
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 46-47
Persistent link: https://www.econbiz.de/10008274418
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