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Promotion checkoffs, why so controversial? : The evolution of generic advertising battles
Crespi, John M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10003520760
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.; Kaiser, Harry M. - 2002
Persistent link: https://www.econbiz.de/10001766787
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Relationship between partial and total responses to advertising with application to US meats
Kinnucan, Henry W.; Myrland, Øystein - 2002
Persistent link: https://www.econbiz.de/10001674333
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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001583653