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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
~subject:"Marketing management"
~subject:"Stakeholder"
~subject:"Strategische Planung"
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Marketing management
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AMS review : official publication of the Academy of Marketing Science
European journal of marketing : EJM
Hochschulschriften zur Betriebswirtschaftslehre
SpringerLink / Bücher
76
Europäische Hochschulschriften / 5
50
Journal of business research : JBR
41
Industrial marketing management : the international journal for industrial and high-tech firms
27
Gabler Edition Wissenschaft
24
Journal of strategic marketing
23
Springer eBook Collection
19
Business strategy and the environment
18
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14
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13
Springer eBook Collection / Business and Economics
13
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Reihe Wirtschaftswissenschaften
12
Berichte aus der Betriebswirtschaft
11
Business & society
10
Journal of business strategy
10
Strategic management journal
10
Berichte zum Generic-Management
9
Journal of the Academy of Marketing Science
9
Produktion und Logistik
9
Research
9
Schriften zu Marketing und Management
9
The journal of business & industrial marketing
9
Betriebs- und Wirtschaftsinformatik
8
Corporate social responsibility and environmental management
8
International journal of project management : the journal of The International Project Management Association
8
Management decision : MD
8
Schriftenreihe Strategisches Management
8
Springer eBook Collection / Business and Management
8
Technological forecasting & social change : an international journal
8
International journal of business and globalisation : IJBG
7
Journal of management
7
Schriften zur Unternehmensplanung
7
Schriftenreihe Unternehmensführung
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Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich
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EBSCOhost eBook Collection
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
2
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1
Bildung und Bewertung strategischer Geschäftsfelder im Privatkundengeschäft einer Universalbank
Küspert, Andreas
-
1991
Persistent link: https://www.econbiz.de/10013378513
Saved in:
2
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
3
Der Grossverbrauchermarkt für Milcherzeugnisse in Deutschland : Analyse des Nachfrageverhaltens von Grossverbrauchern und Entwicklung von generalisierten Marketingstrategien
Gaigl, Gerhard
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001939858
Saved in:
4
Strategic flexibilities and export performance : the moderating roles of export market-oriented behavior and the export environment
Cadogan, John W.
;
Sundqvist, Sanna
;
Puumalainen, Kaisu
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1418-1452
Persistent link: https://www.econbiz.de/10009661191
Saved in:
5
Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Gylling, Catharina
;
Elliott, Richard
;
Toivonen, Marja
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1283-1301
Persistent link: https://www.econbiz.de/10009661198
Saved in:
6
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
7
Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Laforet, Sylvie
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 188-212
Persistent link: https://www.econbiz.de/10009525875
Saved in:
8
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Saved in:
9
Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir
;
Goldman, Arieh
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 567-595
Persistent link: https://www.econbiz.de/10009010612
Saved in:
10
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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