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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Liu, Gordon"
~person:"Whitler, Kimberly A."
~subject:"Corporate Governance"
~subject:"Marketing management"
~subject:"Organizational legitimacy"
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An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
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pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
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