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Designing conceptual articles : four approaches
Jaakkola, Elina - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 18-26
Persistent link: https://www.econbiz.de/10012296591
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
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Assessing and enhancing the impact potential of marketing articles
Jaakkola, Elina; Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 407-415
Persistent link: https://www.econbiz.de/10012819686
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User circularity practices : adopting a user stewardship perspective for a circular economy
Conduit, Jodie; Karpen, Ingo Oswald; Willmott, Taylor - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 211-231
Persistent link: https://www.econbiz.de/10014512665
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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"First things first" : the AMS Review - Sheth Foundation 2020 annual doctoral competition for conceptual articles : editorial
Conduit, Jodie; Kleinaltenkamp, Michael - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 6-7
Persistent link: https://www.econbiz.de/10012296589