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~isPartOf:"Abhandlungen zur Werbewissenschaft und Werbepraxis"
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Werbungsbetrieb
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Werbung
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Deutschland
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Timing
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Werbebudget
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Werbeplanung
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Werbungspolitik
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German
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Hörschgen, Hans
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Jagberger, Raimund
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Korndörfer, Wolfgang
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Abhandlungen zur Werbewissenschaft und Werbepraxis
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Management decision : MD
2
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ECONIS (ZBW)
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Die Aufstellung und Aufteilung von Werbebudgets
Korndörfer, Wolfgang
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1966
Persistent link: https://www.econbiz.de/10013450431
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Der zeitliche Einsatz der Werbung : Bestimmungsfaktoren des Timing in der Absatzwerbung
Hörschgen, Hans
-
1967
Persistent link: https://www.econbiz.de/10013386575
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Die Grenzen der wirtschaftlichen Werbung
Jagberger, Raimund
-
1967
Persistent link: https://www.econbiz.de/10013386581
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