Hernández-Díaz, Arleen; Calderon-Abreu, Theany; … - In: Academia Revista Latinoamericana de Administración 30 (2017) 1, pp. 124-143
Purpose Higher education institutions, particularly in the case of public universities, face the challenge of creating more value in an environment of increasing requirements and limitations. The purpose of this paper is to explore the relation of internal marketing (IM) with employees’...