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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
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Cracking the code : leveraging consumer psychology to drive profitability
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Die Bank : Zeitschrift für Bankpolitik und Praxis
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Handbook on brand and experience management
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Brand management ; Vol. 1
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Departments - Reviews - While Naomi Klein's analysis of branding strategies is sharp, her predictions for a new youth movement are slightly off the mark.
Schmitt, Bernd
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(
2000
)
9
,
pp. 57-59
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