Creating local brands in multilingual international markets
Shi Zhang and Bernd H. Schmitt
| Year of publication: |
2010
|
|---|---|
| Authors: | Zhang, Shi ; Schmitt, Bernd |
| Published in: |
Brand management ; Vol. 1. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 259-285
|
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Markenimage | Brand image | Mehrsprachigkeit | Multilingualism |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924159