Narrow search
Showing 1 - 6 of 6
Cover Image
Is self-regulation sufficient? Case of the German transparency code
Buske, Kristin; Jentzsch, Stefan; Bechter, Clemens - In: Administrative Sciences 6 (2016) 1, pp. 1-12
may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …
Persistent link: https://www.econbiz.de/10012611901
Cover Image
How can gamified applications drive engagement and brand attitude? The case of Nike Run Club application
Rodrigues, Ivo; Lopes, João M.; Borges, Ana; Oliveira, … - In: Administrative Sciences 11 (2021) 3, pp. 1-20
contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …
Persistent link: https://www.econbiz.de/10014332889
Cover Image
Value of Uncertainty: The lost opportunities in large projects
Johansen, Agnar; Eik-Andresen, Petter; Landmark, … - In: Administrative Sciences 6 (2016) 3, pp. 1-17
about managing risk and opportunities. However, two case studies from 12 projects from the same companies revealed that all … data up against current project management, uncertainty, risk and stakeholder literature. Our model shows that the …
Persistent link: https://www.econbiz.de/10012611909
Cover Image
Bond mutual funds vs. bond exchange traded funds: Evaluation of risk adjusted performance
Stankevičienė, Jelena; Petronienė, Ieva - In: Administrative Sciences 9 (2019) 2, pp. 1-14
analysis of actively managed bond funds and passive bond ETFs in the context of multiple criteria. The research of risk …
Persistent link: https://www.econbiz.de/10012612068
Cover Image
The costs of ambiguity in strategic contexts
Arend, Richard J. - In: Administrative Sciences 12 (2022) 3, pp. 1-19
With this research, we contribute to the study of ambiguity by analyzing how it can be handled in a rational, objective manner across the main strategic decision-making contexts that entrepreneurs and organizations face. Differentiating from most previous managerial and entrepreneurial studies,...
Persistent link: https://www.econbiz.de/10014333057
Cover Image
Evaluation of blockchain-based crowdfunding campaign success factors based on vasma-l criteria weighting method
Venslavienė, Santautė; Stankevičienė, Jelena; … - In: Administrative Sciences 13 (2023) 6, pp. 1-16
When investing in blockchain-based crowdfunding campaigns, choosing the right one is difficult. Therefore, it is important to recognize success factors that express the value of the specific campaign. This study is aimed at determining the success factors impacting the investors' decision to...
Persistent link: https://www.econbiz.de/10014333288