How can gamified applications drive engagement and brand attitude? The case of Nike Run Club application
Year of publication: |
2021
|
---|---|
Authors: | Rodrigues, Ivo ; Lopes, João M. ; Borges, Ana ; Oliveira, José Castro ; Oliveira, Márcio José Sol Pereira |
Published in: |
Administrative Sciences. - ISSN 2076-3387. - Vol. 11.2021, 3, p. 1-20
|
Publisher: |
Basel : MDPI |
Subject: | brand attitude | companies | COVID-19 | engagement | gamification | marketing | mobile apps |
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