Organizations today continue to seek new and effective ways to engage and motivate their workers. Gamification is an … conceptual model of the relationships between gamification, self-leadership, and valued workplace outcomes. The model suggests … that gamification elements trigger multiple self-leadership processes and states that interact in a multiplicative fashion …

gamification, providing a suggestion for the TAM model to be used in this type of research. It also contributes to a better … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as …

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics … provides recommendations for retailers to implement a successful co-creation gamification strategy. Companies need to include … qualitative studies on the role of gamification and co-creation in the online retail experience. Many of the findings of this …