Showing 1 - 5 of 5
In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers' needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement and their intention to spend more time at the...
Persistent link: https://www.econbiz.de/10012125745
Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence...
Persistent link: https://www.econbiz.de/10012424609
This study investigated how social media is used by a municipal government agency for communication of citizen coproduction initiatives, through social media content analysis of the government's official Twitter account. This article identified that the dominant form of social media coproduction...
Persistent link: https://www.econbiz.de/10012603802
This paper explores which variables are more significant in municipal executive recommendation by citizens. We estimated the influence of public dimensions, such as municipe loyalty, municipe satisfaction, and municipe perceived value in municipal executive recommendation by citizens. Then, we...
Persistent link: https://www.econbiz.de/10013286461
This econometric study contributes to the ongoing debate about the costs and benefits of urban form by employing interdisciplinary means-urban planning, econometrics and public administration-to explore the relationship between urban form and urban public services expenditure. In China,...
Persistent link: https://www.econbiz.de/10012108242